ARLINGTON, Texas – Post Malone, Texas native and longtime Dallas Cowboys fan, will perform at the Dallas Cowboys’ Thanksgiving Day halftime show on November 27, 2025. The performance will also mark the beginning of The Salvation Army’s annual Red Kettle campaign, which will support food, housing and other services for millions of people across the country.
What happened
The Cowboys and The Salvation Army announced Sunday that Post Malone will headline the Thanksgiving halftime show at AT&T Stadium in Arlington, Texas, prior to the Dallas vs. Kansas City Chiefs matchup at 3:30 p.m. Malone, a globally recognized artist, will bring his star power to one of the nation’s longest-running holiday fundraising events.
Red Kettle Kickoff, now in its 29th year, raises funds to assist approximately 28 million people annually. This Thanksgiving performance continues the tradition of pairing a star-studded halftime show with charitable efforts, blending entertainment with impressive philanthropy.
Who is Post Malone / Background
Post Malone, born Austin Richard Post, has become one of the world’s most influential artists. A fan of the Dallas Cowboys since childhood, he has earned 11 Billboard Music Awards, five American Music Awards, and 18 Grammy nominations. Known for hit films like circles, rockstarAnd SunflowerMalone’s performances often blend hip-hop, pop, and rock elements, making him a versatile and high-energy entertainer.
Career Highlights and Event Details
The Cowboys’ Thanksgiving halftime show has a long history, dating back to 1997 when Reba McEntire performed. Since then, music icons such as Destiny’s Child, Carrie Underwood, Kenny Chesney, Selena Gomez, Luke Bryan, Eric Church, Luke Combs and the Jonas Brothers have graced the stage.
Malone’s performance will not only entertain fans at AT&T Stadium, but will also help The Salvation Army raise awareness and funds for its vital programs during the holiday season.
Public and social media reactions
Fans and social media users have expressed excitement over the announcement, praising Post Malone for linking music with charity. Many cited Malone’s Texas roots and lifelong support for the Cowboys as a perfect fit for the halftime show. As fans anticipate the event, hashtags like #PostMaloneHalftime and #RedKettleKickoff are trending.
official statement
Post Malone said in a statement:
“I’m from Texas. I’ve been a Cowboys fan and have been watching this halftime show for years. It’s a real honor to be a part of the Red Kettle Kickoff with the Salvation Army and the Dallas Cowboys and help bring hope to so many people.”
Charlotte Jones, chief brand officer and co-owner of Cowboys, said:
“The Red Kettle Campaign is more than a tradition, it’s a lifeline. Every ring of the bell is a reminder that small acts of generosity can spark real happiness. We’re proud to once again stand with The Salvation Army and we’re so excited for our biggest fan, Post Malone, to share his immense talent and energy with fans across the country.”
Commissioner Merle Heatwoll, national commander of the Salvation Army, praised the collaboration:
“For nearly three decades, the Dallas Cowboys and the Gene and Jerry Jones family have been dedicated partners to the Salvation Army. Their unwavering commitment has helped bring hope and care to our most vulnerable neighbors, and we are so grateful to Post Malone for helping us kick off the holiday season.”
This story may be updated with more information as it becomes available.
